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NM EDGE: Public Service Program Promotional Video

New Mexico EDGE (Education Designed to Generate Excellence in the public sector) is a program operated through New Mexico Cooperative Extension Service. Extension personnel may know of the program through the NM Extension Professional Certification track, but the program offers so much more. It’s a valuable asset for many of New Mexico’s public-serving professionals with its motto being “Better Government through Education.”

Innovative Media Research and Extension (IMRE) video Producers Art Ruiloba and Tomilee Turner collaborated with NM EDGE Proram Director Christy Green and Program Coordinator Esther Fichtelberg to produce a creative 2-minute video that presents an overview of the program and the many certification programs offered to those who serve the public.

The Innovative Media Research and Extension team members were consummate professionals and a pleasure to work with. They went above and beyond to listen to our needs and to create a marketing video that will maintain relevance for years to come. From the initial planning and idea session through the final edit, the process was seamless. I cannot recommend IMRE highly enough and look forward to future collaborations.

– Christy Green, Director, NM Edge

The crew traveled throughout the state and filmed in county and city offices, and in the NM EDGE headquarters in Albuquerque.

NM EDGE provides continuing education or specialized training to county, city, state, and tribal employees and elected officials. They offer core certification programs based on guidelines from the National Certified Public Manager Consortium, which includes the Certified Public Official, the Certified Public Supervisor and the Certified Public Manager. They also offer four County College certifications designed for commissioners, clerks, county assessors and treasures in the 33 counties of New Mexico. They offer more than 20 professional certifications, including New Mexico Certified Advocate for Public Ethics certification.

This video is one of several produced by IMRE for the Cooperative Extension Service to promote these state-wide and local programs that are important to the communities and residents they serve. IMRE shares research-based program information through educational and promotional multimedia and videos.

Text on image says " Excellence designed to generate excellence in public sector."
Screenshot from the NM EDGE video.

For more information about the program, visit:

Contact Tomilee Turner, toturner@nmsu for more information on video production for your program.

Written by: Art Ruiloba, Video Production Specialist, Innovative Media, Research & Extension.


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